The Perfect Store: Inside EBay, Adam Cohen; Little, Brown

“Adam Cohen, the only journalist to get full access to eBay, tells the remarkable story of its rise and how it formed one of the most passionate communities in cyberspace.”
Robin’s Note: This title is great for anyone interested in business, and in particular how some of the brand name companies we all recognize today got their start.  This title, about EBay as a company and as an online mecca for collectors, combines company history with a look into how Ebay brands itself successfully.  Particularly interesting is the way that EBay has cultivated the reputation of being built around community despite behavior that may make its “community” more constructed than naturally occurring.